Thirty-Six Tips for Developing a Successful Mobile Publishing Strategy
Create and enhance mobile content that draws in readers
and generates revenue.
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20. Stick to your strengths.
Elsevier uses apps to strategically target its existing core audience of physicians and medical students. "We continuously conduct extensive customer-needs research and strive to gain a better understanding of the workflow and demanding needs of that client base," Charles says. "Though we're always looking for new audiences, our loyalty will continue to be with the physicians and medical students and being able to provide them with the richest content available."
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Jim Sturdivant
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