Thirty-Six Tips for Developing a Successful Mobile Publishing Strategy
Create and enhance mobile content that draws in readers
and generates revenue.
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24. Enable existing behavior.
Don't try to offer products to change behaviors and habits. "It's like rolling a boulder up a hill. It's impossible," Jedwill says. "What I tell people is: 'What you need to do to find the next big thing is [enable existing behavior].'"
25. Don't wait to jump in.
"You need to get in in some way and start learning [about mobile]," he says. This is a way to test your market and get a handle on trends related to your audience, including which types of phones they use and which delivery platforms they are most receptive to.
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Jim Sturdivant
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