Thirty-Six Tips for Developing a Successful Mobile Publishing Strategy
Create and enhance mobile content that draws in readers
and generates revenue.
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22. Brand awareness is key to app success.
"The biggest challenge people have when they go to the App Store is knowing what they're buying," Charles notes. "Because of the sheer amount of apps available, it's hard to have anyone know you exist. By having content with a brand name that someone might search for, as well as the ability to reach potential customers directly (and not just in the App Store), you maximize your chances for success."
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Jim Sturdivant
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