Thirty-Six Tips for Developing a Successful Mobile Publishing Strategy
Create and enhance mobile content that draws in readers
and generates revenue.
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15. Repeat business comes at the click of a button.
"To some extent, an app is like a store. Once someone downloads yours, you have the opportunity to sell them more titles and without competition. There isn't an adjacent shelf with another publisher's books to lure the customer away," he says.
Tips From … Dani Essindi Behrendt, visual search business development, Ricoh Innovations Inc.
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Jim Sturdivant
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