Thirty-Six Tips for Developing a Successful Mobile Publishing Strategy
Create and enhance mobile content that draws in readers
and generates revenue.
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10. Involve the authors from the get-go.
"If the author isn't involved, then the process dilutes into just a marketing exercise and won't translate as well," says Davies. "When the author is looped into the process, he or she can think about how to use the medium to better tell a story."
11. Alice can literally go down the rabbit hole.
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Jim Sturdivant
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