The Importance of Revisiting and Refreshing Backlist Titles
January 3, 2017 at 7:00 am

We previously talked about what makes good metadata: writing effective copy to sell your book and doing what you can to help customers actually find that book. While these are good practices to start with going forward, there is also a need to revisit the backlist often with these same ideas in mind. Marketing copy can…

Libraries Are Dying – But It’s Not About the Books
December 22, 2016 at 4:00 am

Public libraries have had another bad year. They are like churches and local railways. People like having them around, and are angry if they close. But as for using them, well, there is so little time these days. The latest Chartered Institute of Public Finance and Accountancy figures on library closures are dire. In the…

Spend Less Time Marketing by Setting Up Social Media Outpost Channels
December 21, 2016 at 7:00 am

If you’re an author who is struggling by trying to be all things to all people on every social media channel, then I’ve got some good news: you really only need to be engaging on one social media site to set up an effective marketing presence. There are four steps to the process of selling…

My 2016 Predictions: The Verdict
December 19, 2016 at 7:00 am

Last December I wrote a blog post setting out my predictions for the publishing industry in 2016, and I promised to revisit them after 12 months. I always stress the importance of accepting accountability in business, and therefore I must also live—or fall—by the same rules. I have placed a score by each prediction. Please…

Making Sense of the Turmoil at HMH
December 7, 2016 at 2:05 pm

The headlines announcing Houghton Mifflin Harcourt’s disappointing third-quarter results were the kind that readers of the business press are used to seeing: “Houghton Mifflin Harcourt Sales Declined 7% in Q3 2016,” read one. “Houghton Slashes Expectations Again After Poor Quarter; Stock Falls Sharply,” read another. Was HMH’s stumble just another sign of how hard it…

Press Release: Semantico Partners with TrendMD to Improve Discoverability of Academic & Professional Content
December 1, 2016 at 2:01 pm

Brighton, U.K. -- December 1, 2016 -- Semantico have announced a partnership to provide the native integration of TrendMD within their Scolaris digital publishing solution. The partnership will deliver to publishers an enhanced research experience for their end-users and increased content discoverability, but above all, the potential for increased usage. The market-leading content discoverability tool…

Machine Learning: Can a Computer Judge a Book By Its Cover?
November 14, 2016 at 11:34 am

At MIT Technology Review, an article from Emerging Technology from the ArXiv looks at work being done by Brian Kenji Iwana and Seiichi Uchida at Kyushu University in Japan. According to the report, they’ve trained a deep neural network to study book covers—to see if the network can identify genre.

Listening for Wider Adoption: ReadSpeaker Talks Up Text-to-Speech
November 1, 2016 at 12:03 pm

Roy Lindemann co-founded text-to-speech company ReadSpeaker in 1999. Today, a technology that 18 years ago may have seemed liked science fiction is used by some of the biggest names in educational publishing. Discovery Education and Cengage Learning use ReadSpeaker to increase students’ understanding and recall of their digital content, whether they’re dyslexic, prone to learn better and recall…