YouTube

Adult trade publishers with a “change is good” attitude are finding success in today’s market. From promoting literacy to experimenting with new marketing initiatives, such as social networking sites and author videos, and new distribution formats, such as e-books and digital downloads, industry leaders are now acting upon, not resisting, the significant turn the publishing world has been taking. Data indicates that while monthly sales fluctuate, overall, sales are still up, and many publishers are proactively striving to keep them that way. Last month, The Association of American Publishers (AAP) reported that adult hardbound book sales totaled $2.8 billion in 2007, a 7.8-percent increase

Book publishing is not commonly identified with the sort of risk-taking that one would associate with, say, the Sergey Brins and Steve Jobses of the world. And, the last company one might expect to see out on a proverbial limb would be a publisher of dictionaries (a tradition-bound format if there ever was one)—yet it was no less a player than the stalwart Merriam- Webster that over a decade ago risked it all, so to speak, by putting its dictionary online for free. “One of the reasons we [offered early on] our biggest best-seller on the Web is that, if we take seriously that

A recent story from satirical news source The Onion (www.TheOnion.com), entitled “Area Eccentric Reads Entire Book,” read: Sitting in a quiet, downtown diner, local hospital administrator Philip Meyer looks as normal and well-adjusted as can be. Yet, there’s more to this 27-year-old than first meets the eye: Meyer has recently finished reading a book. Yes, the whole thing. “It was great,” said the peculiar Indiana native, who, despite owning a television set and having an active social life, read every single page of “To Kill a Mockingbird” by Harper Lee. … Meyer, who never once jumped ahead to see what would happen

The rise of niche marketing in the book world has led to a new appreciation of the power of audiences to drive interest in featured authors, titles and subject areas. Publishers are discovering a variety of ways to create communities, whether by building on time-tested marketing strategies or crafting innovative online features to encourage participation and create buzz. This feature shares tips from several experts on developing audience-building strategies that work. TIPS FROM ... Linda Leonard, Director, New Media, Random House Children’s Books Random House Children’s Books recently relaunched Teens@Random (www.RandomHouse.com/Teens), a Web site for fans of young-adult literature that makes extensive use of

The June release of British writer Ian McEwan’s “On Chesil Beach” was accompanied by screenings of a 28-minute film profiling the author at dozens of bookstores in the United States. According to producer Powell’s Books, the film aimed to go beyond the traditional author reading to inspire “spirited discussion about great new books and their impact on readers’ lives.” This was, perhaps, an innovative and effective tool for promoting McEwan. But if proponents of the emerging tool of webcasting are proven right, the logistical challenges accompanying such an operation (and those inherent in luring a finite set of audience members to bookstores to watch

Simon & Schuster Inc. and Internet video company TurnHere Inc. recently released the first of a series of online videos showcasing Simon & Schuster authors and sneak previews of new books. The videos are located at Simon & Schuster’s YouTube channel, BookVideos.TV. The channel will be cross-linked to many sites and also available at SimonSays.com. “By incorporating online video in our marketing efforts at BookVideos.TV and elsewhere, we are able to provide our readers with unprecedented access to their favorite authors, foster lasting emotional connections and create dedicated fans,” said Sue Fleming, vice president, online and consumer marketing for Simon & Schuster Adult Publishing

The large New York publishing firms might have been forgiven, in early 2000, for taking little or no notice of a slim volume of Bible commentary put out by Multnomah Publishers, a small religious publishing house based in Colorado Springs. The book, which analyzed an obscure Old Testament passage as a sort of self-help guide to releasing “God’s favor, power and protection” through prayer, was bought up by large evangelical churches and began to be talked about online and in so-called “small group ministry” sessions around the country. One year and 4 million copies later, everyone in the publishing world had heard of

Another chapter in the battle for book search dominance was written last week as Google issued additional subpoenas to other major book search players in a bid for information the company believes could be used in its future legal battles. According to published reports this week by Bloomberg, the Mountain View, Calif.-based company filed paper on Oct. 5 in U.S. District Court to seek information from Amazon.com, Microsoft and Yahoo about each of the rival book searches for future use in several lawsuits Google faces. The world’s largest online retailer (Amazon), largest software producer (Microsoft) and most-popular U.S. Web site (Yahoo) have all announced or

The right typeface makes elegant prose more pleasing, and striking cover art can stop consumers in their tracks. Nothing new there. Indeed, such traits have always seduced book lovers. But now, thanks to breakthroughs in foil and hologram production, some book covers reflect an ongoing technical revolution. In particular, hologram pioneers are adding a new dimension to the science of making a striking book. But there are pitfalls, as well as thrilling changes, facing those publishers who hope to make use of these technologies. A New Age for Covers Joseph Funicelli, president of Unifoil Corp., Passaic Park, NJ, says that since its introduction to the book market