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For the past eight years, BISG’s Making Information Pay — a concise, half-day conference — has provided useful direction to thousands of book publishing professionals looking to build more profitable businesses through data-first thinking.

The quantity and variety of data available to companies for driving business decisions is exploding. To remain relevant, organizations need to develop strategies for gathering, analyzing, and acting on this flood of information about who, what, when, where, why, and how. But how do companies properly plug into, make sense of, and act on these vast, sometimes disparate, data sets?

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