Cambridge, Mass.

Heather Fletcher is senior content editor with Target Marketing.

The Cuckoo's Calling, a mystery by an unknown British author, which became one of the most talked-about books in the country over the weekend, is getting a hefty new print run. After the Sunday Times revealed that the book was written under a pseudonym by J.K. Rowling, other media outlets pounced on the story and booksellers started taking orders for a title they did not have in stock.

A tiny hymnal from 1640 believed to be the first book ever printed in what is now the United States is going up for auction, and it could sell for as much as $30 million.

Only 11 copies of the Bay Psalm Book survive in varying degrees of completeness. Members of Boston's Old South Church have authorized the sale of one of its two copies at Sotheby's Nov. 26.

"It's a spectacular book, arguably one of the most important books in this nation's history," said the Rev. Nancy Taylor.

49.7: Percent of avid book buyers who refuse to go paperless. Nearly half of avid book buyers, compared to just 2.1 percent of regular book buyers, allegedly shudder at the thought of a digital book.

While it may not evoke memories of your mom or dad tucking you into bed and reading your favorite bedtime story, Cambridge, Mass.-based Barefoot Books’ latest marketing initiative is a sign of the times in an evolving publishing industry: On March 31, the children's book publisher announced the launch of a weekly podcast series that features free story times from its collection of books. The podcasts offer adults and children the ability to listen to stories at home or on the go.

According to recent studies, big things are on the horizon for e-readers in terms of growth and revenue. A recent mediaIDEAS report forecasted that 6 million e-paper display-based e-readers will be sold in 2010—nearly six times the number (1.1 million) sold in 2008. By 2020, the report predicts global annual e-reader sales will reach 446 million units with a value of more than $25 billion. Another study, by research company DisplaySearch, says that e-paper display revenues will reach $9.6 billion by 2018.

Cambridge, Mass.-based Candlewick Press was launched 15 years ago as the U.S. publishing arm of London-based children’s book publisher Walker Books. Since its inception, the company has grown into one of the largest independent publishing companies in the world. Today, it boasts nearly 100 employees, more than 3,000 published titles and countless industry awards, including the 2007 Theodor Seuss Geisel Award for “Zelda and Ivy: The Runaways,” by Laura Kvasnosky, and this year’s E.B. White Read-Aloud Award for “Houndsley and Catina,” by James Howe and illustrated by Marie-Louise Gay. Both of these award-winning titles were among the first four titles released in the

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