Digital Directions: The Google Settlement
Glimpses of the new world order.
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In a statement announcing the settlement, AAP Chairman Richard Sarnoff referred to the agreement as “an innovative framework for the use of copyrighted material in a rapidly digitizing world.” One area of such innovation is the scalable nature of this approach to digital content distribution.
Prior to this settlement, in order for a book to be discovered and delivered digitally, a publisher would have to include the specific title in a specific digital distribution program with a specific distributor or digital channel partner. This is a pretty slow way to go.
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Andrew Brenneman
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