Marketing partnership between new teen novel and cosmetic company draws attention, book creates new interactive experience
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Although neither the publisher nor the authors will receive any direct financial compensation for mentioning the company or products in the text, the book will be promoted on one of Cover Girl’s Web sites, Beinggirl.com, a site directed at adolescent females.
“What we are selling here to the customer or the reader is an experience that transcends the book itself,” David Steinberger, president and chief executive of Perseus said. “The relationships with Beinggirl.com and Cover Girl are enriching that experience.”
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