Advertisement
 
 

Oxford University Press and CCC Provide University Customers With Expanded Reuse Rights

December 21, 2009

Danvers, Mass. – Copyright Clearance Center (CCC), a not-for-profit organization that is the world’s leading provider of copyright licensing solutions, has announced that Oxford University Press, Inc. (OUP-USA ) signed an agreement to license the reuse of approximately 100,000 books and journals from the U.S. and Oxford University Press in the U.K. (OUP UK), making these titles even more broadly available to higher education institutions subscribing to CCC’s Annual Copyright License for Academic Institutions.

With the addition of OUP, Inc., there are now over 800 publisher and author rights holders participating in CCC’s Annual Copyright License, a repertory covering more than 1.4 million of the most highly used titles in academia.

Founded in 1856, Oxford University Press is the oldest and largest continuously operating university press in the world, with a network of divisions, branches and related companies around the globe, including OUP, Inc. in the USA.

“OUP UK’s and OUP, Inc.’s missions are to maximize access to the best in research and scholarship and we are committed to keep looking for new ways to ensure that the higher education community has such access, while protecting copyrighted materials on behalf of our authors and ourselves,” said Evan Schnittman, vice president, global business development for OUP. “For existing OUP customers, this agreement creates an immediate additional benefit as CCC’s repertory license is a comprehensive, uniform set of rights that extends and complements our subscription and perpetual access usage rights, in addition to print products. This will include Oxford Scholarship Online, which currently contains the full text of more than 3,000 scholarly monographs, the Oxford Digital Reference Shelf, Grove Music Online, and many more products. The additional benefits provided to the subscribing institutions will be a welcome development to both libraries and the academic community.”

“The innovation behind CCC’s Annual Copyright License is to provide content users campus-wide with a single point for the copyright permissions they need, while still respecting the intellectual property rights of publishers and authors,” said Tracey Armstrong, chief executive officer of Copyright Clearance Center. “We are excited to work together with OUP to bring universities an expanded set of rights and means of using copyrighted material.”

OUP joins a growing number of rightsholders making their content available for reuse under CCC’s Annual Academic Copyright License including Elsevier, Wiley, Taylor & Francis, Dow Jones, and SAGE.

 

MORE ON MANAGEMENT & FINANCE >>

FROM THE BOOKSTORE

<i>Powered by the Email Campaign Archive, www.emailcampaignarchive.com </i>

According to “The Power of Direct,” a late 2009 study from the Direct Marketing Association, email marketing returned an unbeatable ROI of $43.62 for every dollar spent on it in 2009. 

Thanks to this tremendous success, email marketing is on the rise … and increased volume means that marketers are faced with more and more competition resulting in overcrowded inboxes and frustrated, overwhelmed prospects.

The challenge: How to break through the clutter and get your message opened and read within 3 seconds, for that’s how long your prospects allow before they hit the delete button.  
 
<b>“All About Email Creative” is here to help.</b>

Through detailed analysis of hundreds of thousands of emails residing in the Email Campaign Archive (www.emailcampaignarchive.com), best-practice advice from industry experts, case studies and more, this groundbreaking report will give you the tools you need for success.  Here are just a few of the take-aways that you will learn:

•	Month with the Highest Volume of Email
•	Day of the Week with the Highest Volume of Email
•	Time of Day with the Highest email Distribution
•	Top 20 Most Popular Words and Symbols in Subject Lines
•	Word with Highest Increase of Subject Line in Repeat Email
•	Top 10 Categories with Most Email Volume
•	Word Count Trends … What Could It Mean?
•	The One Single Tactical Move to Improve Email Response
•	Maximum Number of Characters in the Subject Line
•	How to Test Subject Lines
•	How to Avoid Junk Filters – the Trigger Words That Get You Trashed
•	Why you Should Pay More Attention to the “From” Line
•	Once Opened, What Should the Reader See Next?
•	10 Steps to Getting Your Message Just Right
•	5 Ways to Optimize the Email Preview Pane
•	How to Deal with Blocked Images
•	Web-Friendly Fonts and Font Sizes – What Are They?
•	The Top Reason People Unsubscribe from Marketing Messages
•	To Use Free or Not to Use Free … That Is the Question
•	16 Most Effective Strategies for Email Branding
•	The Difference Between B-to-B and B-to-C Email Marketing
•	HTML or Text.  Which Should You Use?
•	The list goes on … and on

Filled with countless examples, more than 20 charts, several case studies, and privileged knowledge from top email marketers, “All About Email Creative” is must-reading for any marketer involved in email and cross-media campaigns.

<b><u>100% Money-Back Guarantee</b></u>

Your order is risk-free. If you are not completely delighted with “All About Email Creative,” notify us within 30 days for a complete credit or refund, no questions asked.

<u>About DirectMarketingIQ</u>

The Research Division of the Target Marketing Group, DirectMarketingIQ (www.directmarketingiq.com) is the go-to resource for direct marketers. Publishing books, special reports, case study stockpiles and how-to guides, it opens up a new world for those who seek more information, more ideas and more success stories in order to boost their own marketing efforts. DirectMarketingIQ has unparalleled access to direct marketing data - including the world's most complete library of direct mail as well as a growing library of promotional emails across hundreds of categories - and proudly produces content from the most experienced editors and practitioners in the industry. All About Email Creative

Powered by the Email Campaign Archive, www.emailcampaignarchive.com According to “The Power of Direct,” a late 2009 study from the Direct Marketing Association, email marketing returned an unbeatable ROI of $43.62 for every dollar spent on it in 2009. Thanks to this tremendous success, email marketing is on the rise …...

ORDER NOW

Who's Charging What Who's Charging What!

NEW 2010 Edition Now Available Who's Charging What! -- Your Guide to Direct Marketing Creative Services gives you complete facts on top copywriters, agencies, designers, and consultants, providing you with the critical information you need to make decisions when looking for a copywriter. These top-flight professionals...

ORDER NOW

 

SPONSORED CONTENT

MORE ON PRODUCTION & MANUFACTURING >>

 

COMMENTS

Most Recent Comments: