Toto I Don't Think We're In Kansas Anymore
Avoiding bumps in the road
So what's the biggest stumbling block for a beginning overseas print buyer?
"Probably not knowing exactly where to go get information," suggested Duncan-Cashman, when questions such as, "Who are the overseas printers I should turn to?" or "How do I find a broker?" arise. For help, Clark offered, print buyers should seek out the samples of work done overseas and rely on word-of-mouth.
For example, he commented, many people call him for information after having seen his company name listed in the credits on a back flap of a book printed by C&C Offset. Clark said that he is always happy to provide information about the process to publishers new to his company or new to the process of working offshore.
Panelists offered additional tips for novice overseas printing buyers
--Avoid being surprised at the very end by the unforeseen additional charges, cautioned Taylor. "You need to make sure," she noted, "that all subsequent rounds of proofing are included in your original estimate and that there will be no extra freight charges for additional rounds of proofs."
"Just as you would in the U.S., ask that the extra charges be agreed (upon) before the work proceeds," added Barnett.
--Allow time for extra correction cycles, suggested Duncan-Cashman, especially when dealing with wet proofs (ink on paper proofs, which many overseas printers use). "You may have to do three rounds of color, and still not get there," she explained.
--Keep in mind that printing inks differ in Europe, Asia and the States. Overseas printers will make proofs and film for the country where the book will be printed. Clark recalled times when film had to be redone because an uninformed buyer shipped it from one country to another before printing.
"Printers have this information readily available and can be a great resource in the preplanning phase of your production," suggested Barnett.