Direct to Consumer Sales

3 Creative D2C Marketing Campaigns Worth Imitating
February 19, 2016 at 3:24 pm

Trade publishers launched a number of new direct-to-consumer marketing initiatives this winter, all of which are efforts to make books more discoverable online and grow captive audiences. Recently three programs caught my attention: Crave, a romance fiction app launched in December by Simon & Schuster’s Atria Books; Signature, a consumer-facing site launched by Penguin Random…

Publishers Need To Match The Amazon Experience To Grow D2C Sales
February 18, 2016 at 1:37 pm

More than ever before, publishers are attempting to sell books directly to consumers. But, what if this trend plays right into Amazon’s hands? What if the effort to shift sales away from Amazon actually gives them more power? Could the direct-to-consumer (D2C) movement backfire and create a worse dynamic in the industry? We live in…

Corner Office: Soho Press Publisher Says D2C Efforts Key to Its Bestseller Success
February 17, 2016 at 2:53 pm

As one of the smallest but also one of the more successful independent houses operating in New York City today, Soho Press has been publishing award-winning literary fiction from its Manhattan headquarters for some 30 years. The publisher's international crime imprint, meanwhile, for which Soho Press is perhaps best known, is currently celebrating its 25th…

Selling Books in a World Without Bookstores
February 16, 2016 at 9:39 am

Let’s pretend for a moment that there are no bookstores and as publishers we still need to sell books. How are we going to do that? For starters, let’s take a look at the recent trends for physical bookstore sales. There was welcome relief this year that sales at physical stores have stabilized, although I…

Many Questions, Few Answers in Latest Author Earnings Report
February 10, 2016 at 3:52 pm

First published in 2014, the second edition of the controversial “Author Earnings Report” was released this week. Written by the mysterious “Data Guy,” the report claims that traditional publishers, particularly the Big 5, have experienced a significant slump in ebook sales on Amazon in 2015 while indie-published authors surged ahead. According to Data Guy, “The…

How to Earn Repeat, Large-Volume Book Orders by Optimizing the Post-Sale Process
February 9, 2016 at 10:07 am

Negotiating a large, non-returnable sale of your books to a corporate buyer can be a euphoric event. As you leave the premises you may celebrate with large smiles and high-fives. But unforeseen by many publishers are the various post-sale emotions experienced by the buyers, especially if this is their first time dealing with you. Their…

The 3 Biggest Challenges of D2C Bookselling in 2016
February 4, 2016 at 2:36 pm

As Book Business’ year-end trendspotting survey indicated, direct-to-consumer marketing and bookselling will be top-of-mind for all segments of the publishing industry in 2016. It’s clear from these results, as well as the slew of newly-launched consumer-facing sites, apps, and newsletters that publishers are eager to learn how consumers find books, why they buy, and how…

What’s Your Mobile, Snackable Content Strategy?
February 1, 2016 at 12:52 pm

Last week I highlighted some of the more interesting findings reported in a document Google published called Micro-Moments: Your Guide to Winning the Shift to Mobile. This week I want to focus on a couple of other important points in that document as well as provide an example of how publishers need to leverage the…

Pottermore's Ebook & Audiobook Sales Double
January 28, 2016 at 2:16 pm

JK Rowling’s Pottermore company, which until recently maintained a stranglehold over digital versions of the acclaimed books, has enjoyed an upsurge in revenue in recent months. Sales rose by more than 100 per cent in the final three months of 2015 compared with the previous quarter. With the firm continuing to expand its reach in…