Kristen McLean

Ellen Harvey is the associate/digital editor of Book Business and Publishing Executive.

Some of you, over the last week, may have noticed me proclaiming the coming of the future… The Futurist Panel, that is. Yesterday we convened the first of what will be a monthly gathering of forward-thinking publishing experts. In a wide-ranging 30-minute conversation, this insightful group began some interesting inquiries into how publishing has changed and will continue to morph, and how its future identity might shape up. 

Join us today for the first episode of our new monthly video chat: The Futurist Panel.  At 3PM EST, we invite you to join our Google Hangout as we talk about: "what is publishing, exactly?" "Can we decouple publishing from technology or are they one and the same?" and other pressing futuristic questions!

If you’re struggling with just whatthe relatively new concept of the "entrepreneurial author" means, there's nobody better to ask than Bookigee founding CEO Kristen McLean.

In anticipation of all the innovative startups you will learn about at our Publishing Business Conference, we would like to introduce you to Bookigee founder Kristen McLean. We are featuring her company's latest offering, WriterCube, in our October issue of Book Business. You can get your hands on the article first at the conference, but to wet your whistle here's a short preview.

We have our running shoes on today, day 1 of our Book Expo experience, as we race back and forth between two compelling events packed with content: IDPF
Digital Book 2013 and Publishers Launch. My colleague Brian Howard and I have each gathered snippets of wisdom to share with our readers from presentations we have heard today.
 
In a morning session at IDPF, Richard Nash talked about the book (ebook, that is) as algorithm vs. the book as data. As far as data, he says, the problem we face is abundance. He cites cognitive psychologists who study what our brains do when we read and it turns out what we do is we imagine ourselves doing the action we reading about. A novel, says Nash, is a novel is a program that runs inside the reader.

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