A New Direction for BookExpo America
Reed Exhibitions is planning an expanded BookCon—its consumer-facing book event, launched in 2014—and a more focused BookExpo America next year. For starters, BEA is now being called BookExpo, and Brien McDonald, event director for BookExpo and BookCon, said the name is being changed for a few reasons: “Our brand is evolving and we need a name and logo to take us into the future. Having ‘America’ in our name regionalized the show; we’re a global event anchored in the publishing mecca of New York City and the destination for all book industry professionals.”
In addition, McDonald said that the new BookExpo name and logo create more symmetry with BookCon and help with Reed’s efforts to have a more cohesive approach to the BookExpo-BookCon brand.
