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Unbound<%2Fa>,%20a%20UK%20startup%20that%20worked%20out%20that%20if%20they%20made%20their%20authors%20rock%20stars,%20then%20the%20fans%20would%20follow%20and%20subsequently%20fund%20a%20new%20model%20for%20publishing%20which%20did%20not%20require%20the%20"hits"%20model%20followed%20by%20traditional%20publishers.%20This%20was%20more%20a%20virtuous%20cycle%20where%20fans%20would%20fund%20new%20books%20and%20authors%20could%20generate%20new%20fans. %0D%0A%0D%0A%0D%0Ahttps%3A%2F%2Fwww.bookbusinessmag.com%2Faggregatedcontent%2Fstartup-book-publisher-unbound-raises-2m%2F" target="_blank" class="email" data-post-id="6761" type="icon_link">
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Just as crowd-sourcing and crowd-funding has taken off in recent years, it was clear this model was seeping into many other areas of business. One small startup that latched onto the model was Unbound, a UK startup that worked out that if they made their authors rock stars, then the fans would follow and subsequently fund a new model for publishing which did not require the "hits" model followed by traditional publishers. This was more a virtuous cycle where fans would fund new books and authors could generate new fans.
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