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5. Devise a rapid replenishment strategy. How you choose to fulfill a backorder can have a widely differing impact on your fulfillment and distribution costs. For instance, some publishers choose to ship the available titles and then follow up with a single shipment of the out of stock items when all are ready for shipment. Others choose to ship available titles immediately followed by separate shipments of backorder books as they become available. Still another approach is the integration of digital print into a backorder strategy. Each strategy has a different impact on costs and often customer satisfaction. Work with your partners to devise response alternatives and weigh the cost impact of each.
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