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7. Make fulfillment someone else’s problem. Small to medium-size publishers especially can avoid the capital investment and distraction from core publishing activities by outsourcing book fulfillment to service providers that specialize in that area.
8. Look under your printer’s sustainability hood. If you are serious about reducing your carbon footprint (and you should be), you need to do some due diligence about your print provider’s environmental commitment and performance record. Form a team that will explore and execute sustainability strategies from end-to-end in the production and distribution process.
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