Francine Colaneri
2008 Publishing Executive Hall of Fame Inductee
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The most important change in her 22 years at Scholastic, Colaneri says, involves the range of options made possible by new technology, from digital printing to personalized products and forms of integrated media. As an example, she cites the new global, multiplatform series, “The 39 Clues,” an interactive 10-book series, online game and trading-card product that allows young readers to be a part of the story, and solve clues and win prizes. The simultaneous global launch spanned numerous time zones from Australia and New Zealand to numerous countries in Asia to England, Canada and the United States.
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James Sturdivant
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