Digital Directions: 5 Affordable Digital Media Projects for 2013
Get your digital house in order without breaking the bank.
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- Chart out your roadmap to either two or three years. One is too short. Four is too long.
- Define realistic goals for every three months.
- Include goals that cover the three Ps: Product (what you deliver to the marketplace), Platform (systems, tools, and services necessary to delivery the product) and People (roles, skills and business processes necessary to accomplish all of the above).
- Don't have too many goals to be delivered in any one 90-day period.
- Don't be too wordy. If it is more than about three pages, no one will read it.
- Include funding dependencies. Plan out when your budget requests need to be submitted.
- Revise your plan every 90 days. Hey, things change sometimes!
These Top Five digital media project suggestions have all been proven to be both effective and pragmatic and won't break the bank. Best of luck in 2013! BB
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- People:
- Andrew Brenneman
- Daniel Tosh
Andrew Brenneman
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