Digital Directions: 5 Affordable Digital Media Projects for 2013
4. Make Your Own "App"
Everybody loves apps, but who has the budget for it? Agita abounds: iOS software development continues to be a sellers market, no one wants the headache of getting the app cleared on the App Store, and even if you did, what about Android and other platforms?
Luckily there is one easy way around many of these headaches: create an app in the form of an adaptive website. An adaptive website is one that can detect the display device and modify its presentation to be optimized for that device. In other words, it will look good (and different) on each device: phone, tablet, what have you.