Digital Directions: 5 Affordable Digital Media Projects for 2013
CSS is new for some teams, but it should not be considered "too much like programming" or "something we don't do." Five to 10 years ago, marketing departments became conversant in HTML and CSS. And look at them now. Now it's time for you guys to ramp up.
I am rooting for you.
—Your friend, Andrew
3. Get to Know Your Metadata
Bibliographic and distribution metadata is the digital glue of efficient publishing organizations. It powers marketing and distribution channels. It keeps the print catalog in sync with the website. It's the master index to all the great stuff you create.