The question for many publishers today is which strategy they will take to ensure a quality result. You can tap internal resources and create in-house capability, you can bring in a consultant, or you can contract for services with a quality organization; all of these options can work. However, going forward without the expertise at hand, hoping it will all work out—that's not a strategy.
Mark Gross, president of Data Conversion Laboratory (DCL), is an authority on XML implementation and document conversion. Prior to joining DCL in 1981, Gross was with the consulting practice of Arthur Young & Co. He has a B.S. degree in Engineering from Columbia University and an MBA from New York University. He also has taught at the New York University Graduate School of Business, the New School, and Pace University. He is a frequent speaker on the topic of automated conversions to XML and SGML.