As for the personal satisfaction of the work, “It feels really right to me. I can align my passions with what I do everyday. It’s been a long time coming.” And who wouldn’t want that?
And as to the company name, I asked Mason what it meant. Since he said I was the first person to ask (!), here’s his reply in toto:
“I wanted a unique global-sounding name that was slightly upmarket. So after looking at many options I came up with Publerati while sitting in front of my woodstove one cold winter morning. It is Pub from publishing, ler from literary/publisher and ati from literati or gliterati. The US calls it Pub as in a place to go drink beer and overseas says poob, which is what I was looking for. But the key emotional attributes if tested in a Focus Group would hopefully be ‘something new involving high-quality publishing.’