It was the arrival of yet another new piece of technology, the iPad, that spurred Mason’s decision to come back to book publishing. “I saw my first iPad a few years ago and read a book on it, and thought this is going to be amazing for books. I gotta to figure out how to do something with this.”
Throughout his career in the photography and the mapping software industries, his passion for good fiction never waned. “I love fiction. I’m an English major! It’s really what I’m most passionate about.” This passion is what ultimately brought him to the point where he decided he was ready to jump back into the book business. That and what he saw going on in the book publishing world, with its mergers and decreasing traditional options for authors. Often, he says, “consolidation is a sign of rapid decline coming soon.” In this case, he hopes it’s a time of openness to change and new business models.
A Fiction Publisher Who's All "E"
It was the arrival of yet another new piece of technology, the iPad, that spurred Mason’s decision to come back to book publishing. “I saw my first iPad a few years ago and read a book on it, and thought this is going to be amazing for books. I gotta to figure out how to do something with this.”
Throughout his career in the photography and the mapping software industries, his passion for good fiction never waned. “I love fiction. I’m an English major! It’s really what I’m most passionate about.” This passion is what ultimately brought him to the point where he decided he was ready to jump back into the book business. That and what he saw going on in the book publishing world, with its mergers and decreasing traditional options for authors. Often, he says, “consolidation is a sign of rapid decline coming soon.” In this case, he hopes it’s a time of openness to change and new business models.