Keeping the Faith
A growing interst in spiritual topics has created new challenges and trends for religious publishers.
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BREATHING NEW LIFE
While business and editorial challenges present issues for religious publishers to contemplate, some trends bring new hope. For instance, Matlins believes one of the more significant changes occurring in religious publishing today is an increased interest in the subject matter.
“I think this is due in part to the maturing of the baby boomer generation. People are looking for books that relate the teachings of different religious traditions directly to their lives,” he says. “There is a practical aspect to their interest, not just a theological one.”
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Sharon R. Cole
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