Keeping the Faith
A growing interst in spiritual topics has created new challenges and trends for religious publishers.
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Save for a few exceptions, those in religious book publishing face the same ups and downs as all publishers. All publishers want better pricing, better shelf space, more readers and high-quality content. Religious publishing is a business, after all.
But Behrman reminds us that at least in the educational market there is one final challenge that religious publishers always work to uphold, and that is an adherence to higher standards. “The most important difference between religious educational publishing and secular educational publishing is that religious schools, and therefore religious educational publishers, are in the business of teaching ethics, values and morals in a way that secular schools are not.”
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Sharon R. Cole
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