Keeping the Faith
A growing interst in spiritual topics has created new challenges and trends for religious publishers.
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
“One of the challenges of working with big-box stores is that the rate of returns tends to be very high,” he says. “Those accounts often order far more inventory than they will realistically need, and then they return the excess inventory. By that time, the publisher often has no choice but to shred the returned books. We are in the process of trying to fine-tune our sales efforts so that together we can anticipate more clearly the number of books they will need.”
0 Comments
View Comments
Sharon R. Cole
Author's page
Related Content
Comments