A New Brand of Book News: Book Business's Lynn Rosen on the Copyright Clearance Center's "Beyond the Book" Podcast
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Brian Howard
Successful branding “is about understanding who our customer is – in this case, our reader or our conference attendee – and about the commitment that we make to provide what they’re looking for,” Lynn Rosen, editorial director for NAPCO’s Publishing Business Group, tells CCC’s Chris Kenneally.
“We are committed to providing high-quality content,” Rosen explains. “We are committed to provide strategic business analysis; to keep our readers on the edge of the latest trends; and at our conferences, to provide really meaty content that helps them move their businesses forward.”
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