Communications Works for Those Who Work At It
A publisher’s Take on overcoming poor communication with your printer.
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So why doesn’t my printer call me? Too many times when we’ve gone to print, we never find out about any problems our printer encountered. That doesn’t mean there weren’t any, it just means we only heard about them late in the process, and usually as a result of our inquiries. Granted, it’s part of our corporate personality to trust that if we haven’t heard from someone in a while, it means everything is running smoothly. But only when we call to confirm delivery details will the printer fess up that they “haven’t started yet,” they’ve “lost the file,” or they’re “having technical difficulties.”
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Jody Grant-gray
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