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Lynn Rosen
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The Vatican’s goal in this venture is to reach an as-yet untapped younger demographic. They recognize, Ganesan explains, “that new audience wants digital, good imaging, and iPod apps. If you want to reach that audience you have to change your workflow and the way you deliver content.” He’s excited to see such a traditional institution realizing that.
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- Companies:
- Apple
- Aptara Inc.
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Lynn Rosen
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