The Vatican chose Aptara because of their expertise in doing fixed layout for Apple. According to Ganesan, they were “blown away” by the beautiful images that can be created for digital media.
If the technology folks (who knew?) at the Vatican are recognizing the importance of digital (not to mention the need to reach a young demo), does this indicate a trend? “The fact that the Vatican has done this, along with the inbound interest we are getting in the last six months, indicates it is,” says Ganesan. “We think religious institutions are jumping on the bandwagon with providing content on mobile devices.” He cites as another example a project they did in March of 2011 designing and developing two interactive new media educational portals for the Union for Reform Judaism. “We are excited to be part of this big paradigm shift that’s happening.”
- Companies:
- Apple
- Aptara Inc.