It’s ‘Tea Time’ for Random House
An interview with Chelsea Vaughn, Random House’s director of business development, about the company’s new book-club venture with Celestial Seasonings.
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Who came up with the idea for the Random House-Celestial Seasonings partnership?
Vaughn: Burson-Marsteller, Celestial’s public relations agency, came to us with the idea for the book club in October2007.
What are your goals/expectations for the partnership?
Vaughn: We hope that it will increase awareness and sales for the featured titles. It’s also a relatively new kind of promotion for us, so we’re interested in the levels of online and offline activity the book club generates—how much it drives awareness, engagement and sales.
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- Random House Inc.
Amanda Baltazar
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