It’s ‘Tea Time’ for Random House
An interview with Chelsea Vaughn, Random House’s director of business development, about the company’s new book-club venture with Celestial Seasonings.
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What are some other marketing ventures Random House has been involved with recently?
Vaughn: Our divisions are constantly trying new and creative marketing approaches. Some of these include Bantam Dell’s presence [The Bantam Dell Book Café] on the online community SecondLife [which features a store, where consumers can browse books before following a link to the Random House Web site to buy them, and events such as “live” readings]; and personalized editions of “The Poky Little Puppy,” from our children’s books division, [which include an individualized dedication and photo].
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Amanda Baltazar
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