It’s ‘Tea Time’ for Random House
An interview with Chelsea Vaughn, Random House’s director of business development, about the company’s new book-club venture with Celestial Seasonings.
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How do you come up with the featured books for the book club?
Vaughn: … We discussed the kinds of books that Celestial was interested in with Burson-Marsteller, and then reached out to [our] divisional marketing managers for suggestions of titles that would work. The marketing managers came back with a lot of great ideas, which we’ve passed on to Burson-Marsteller and Celestial. They’re reading the books now, and we’re looking forward to discussing [the] prospective title selections [they’ve chosen] for the spring.
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Amanda Baltazar
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