Buyer's Guide: Ebook Conversion Strategies Buoyed by Vendor Partnerships
As digital publishing proliferates, healthy vendor partnerships are important as ever.
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Bill Kasdorf
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The publisher also needs to take responsibility for quality. Yes, the vendor needs to meet the quality requirements, but the publisher needs a way to know whether they have or not.
And the publisher needs to take a fresh look at what parts of the process it may make sense to bring back in-house. A good vendor will help you think that through. Does that mean they'll lose business? A good vendor realizes that the more they help you, the more you're going to stick with them.
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