Balboa Press' "Cultured Food Life" Acquired by Hay House Publishing
After several years of teaching cooking classes, blogging and holding seminars, Schwenk decided to write "Cultured Food Life," and made the choice to publish it with Balboa Press. Following the advice of her marketing consultant, Schwenk attended Hay House's "I Can Do It!" Pasadena conference and placed her book in the on-site bookstore. "Donna's book sold out in the first day of the event, and interestingly, it was also the highest-priced title. We were astounded," said Gail Gonzales, director of marketing at Hay House, Inc. "Donna had developed a very strong web presence on her own; she had how-to videos and very active social media accounts. She was absolutely perfect for Hay House, and if she hadn't been at 'I Can Do It!', we may have never noticed."