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EXTRA: This year, a custom online community was created for attendees, speakers, exhibitors and press called MyBEA. Do you believe MyBEA was effective this year?
FENSTERMAN: Over 60 percent of individuals who were invited to participate in MyBEA (meaning anyone attending BEA that provided us with an e-mail address) logged onto MyBEA at least twice. I would consider that a success. For future years, it’s data that will help me quantify what participants need from a show-planning and social-networking site that will help us craft an even better experience. MyBEA was clearly the first step in a bold, new direction for how BEA can help bring people together, interact and share information.
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- Companies:
- Book Expo America
- People:
- Lance Fensterman
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