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EXTRA: Describe your blog, “Blogging with BEA Director Lance Fensterman,” and how you use it?
FENSTERMAN: As a bookseller, one of the keys to my store’s success was outstanding service and, in particular, personal service. I felt that BEA was lacking some of the personal connection that is so common in our business. The blog was an attempt to bring a more personal face to BEA, share my observations and insights, and to extend the reach and value of the show beyond three days in June. Other than that, I try to simply be myself, which usually involves plenty of humor, a smattering of typos and a casual writing style.
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- Companies:
- Book Expo America
- People:
- Lance Fensterman
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