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EXTRA: I noticed you are in the process of renaming your blog. Why do you feel it’s important for a blog to have a powerful name, and what are some of the names you have been considering?
FENSTERMAN: I don’t think it’s more important than writing consistently and having something to say--but yes, I think one could do better than I did in terms of selecting a name. I’m toying with a few ideas, but the key is that it must sound clever the first time you read it, and less and less so each time thereafter. I’m partial to Incorrected Proofs.
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- Companies:
- Book Expo America
- People:
- Lance Fensterman
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