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Yoav Lorch
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I'd like to suggest a bold step. Let people read whatever, wherever, whenever. Let them download to their tablets and phones as many ebooks as they like and keep them there indefinitely. Yes, create infinite immediate availability. And then concentrate on the real thing: reading. Charge the readers for what they actually read, for the value they get, and not for the license to try out something they know little about. Sound revolutionary? Maybe. But all stand to gain.
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Yoav Lorch
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Yoav Lorch is the founder and CEO of Total Boox.
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