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Yoav Lorch
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This approach enables absolute reader freedom: Every reader can access any book any time, bypassing the complex decision making of which books to buy. The path to the reader becomes much flatter when publishers no longer need to convince readers to purchase a book-they just need to get readers' attention. Plus, people are willing to pay higher prices for books they actually read versus books they may not read.
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Yoav Lorch
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Yoav Lorch is the founder and CEO of Total Boox.
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