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Yoav Lorch
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The business model we have implemented at Total Boox is "purchase as you read." This is not a pay-per-view model, but rather a "gradual purchasing" model, where every piece you read and pay for becomes your own, and you can read it again and again indefinitely. We are not tossing "purchasing" out the window, but splitting it into small, personal increments, and applying it gradually, so that what-you-read-is-what-you-own. You read 5% of the book, you pay 5% of the price, and you own this 5%.
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Yoav Lorch
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Yoav Lorch is the founder and CEO of Total Boox.
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