BN.com Goes 2.0: A Q&A with CEO Marie Toulantis on this week’s launch of a revamped Barnes & Noble Web site
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Extra: How will these new features benefits publishers?
Toulantis: I think certainly highlighting their books with the “See Inside” feature and the very unique way that we’re doing that … generates more interest in those books. Secondly, just having customers that are more engaged with your products; that always, we believe, leads to more sales and more interest in the products. So I think the way they’re being displayed, and the interactivity and the ability of people to talk directly to authors––all these things, we think, will just raise the level of interest in the products.
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Janet Spavlik
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