BN.com Goes 2.0: A Q&A with CEO Marie Toulantis on this week’s launch of a revamped Barnes & Noble Web site
Barnes & Noble.com (BN.com) launched a newly designed Web site this week, with a host of new features and an emphasis on interactive content and community. The site has been in the works for approximately six months, according to BN.com CEO Marie Toulantis.
The world’s largest bookseller partnered with New York-based agency R/GA to bring the project to life. After speaking with a number of potential agencies, “We selected R/GA [because] we felt they had the best experience in the interactive field, and they had done some really great work [in the past],” says Toulantis. “We thought they had a lot of great ideas, and the chemistry was right for us.”