Book App Discoverability Demystified: It begins with a good product and understanding your target audience
Depending on reviews and web buzz is not a recipe for success
Several panelists stressed the importance of good relationships with merchandisers (such as Apple). "You have to think about your entire program" across all existing app marketplaces, Kline said, in order to take a long view of your app's performance across over time.
Cavnar said having someone work exclusively on the business side has been important for promotion. Vook hired an individual specifically to manage distribution relationships as well as track data on downloads and user activity.
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%0D%0A%20%20"I%20know%20first-hand%20how%20painful%20discovery%20can%20be%20in%20the%20app%20marketplace,"%20Matt%20Cavnar,%20VP%20of%20business%20development%20at%20Vook,%20told%20the%20audience.%20Publishers,%20he%20pointed%20out,%20often%20still%20have%20trouble%20getting%20traction%20for%20a%20good%20product%20in%20an%20environment%20where%20app%20creation%20has%20gotten%20easier%20and%20cheaper.%0D%0A%0D%0A%0D%0Ahttps%3A%2F%2Fwww.bookbusinessmag.com%2Farticle%2Fbook-app-discoverability-demystified-it-begins-good-product-understanding-your-target-audience%2F" target="_blank" class="email" data-post-id="2696" type="icon_link"> Email Email
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