Book App Discoverability Demystified: It begins with a good product and understanding your target audience
Depending on reviews and web buzz is not a recipe for success
Submitting good descriptions to distributors are critical, said Claudia Romanini, director of developer relations at Barnes & Noble Digital. In a children's app, for instance, say what age is targeted, speak to parents on the app's qualities and provide useful, illustrative screenshots. "You'd be surprised how many app screenshots out there are just login screens," she said.
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%0D%0A%20%20"I%20know%20first-hand%20how%20painful%20discovery%20can%20be%20in%20the%20app%20marketplace,"%20Matt%20Cavnar,%20VP%20of%20business%20development%20at%20Vook,%20told%20the%20audience.%20Publishers,%20he%20pointed%20out,%20often%20still%20have%20trouble%20getting%20traction%20for%20a%20good%20product%20in%20an%20environment%20where%20app%20creation%20has%20gotten%20easier%20and%20cheaper.%0D%0A%0D%0A%0D%0Ahttps%3A%2F%2Fwww.bookbusinessmag.com%2Farticle%2Fbook-app-discoverability-demystified-it-begins-good-product-understanding-your-target-audience%2F" target="_blank" class="email" data-post-id="2696" type="icon_link"> Email Email
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