Book App Discoverability Demystified: It begins with a good product and understanding your target audience
Depending on reviews and web buzz is not a recipe for success
On the content side, Lyle Underkoffler, VP of digital media at Disney Publishing Worldwide, said it is important to tailor levels of interactivity to the age and type of target reader. "We found there is not a secret recipe … it varies by demographic," he said, though he cautioned that too much interactivity, especially in the children's market, "meets with diminished returns."
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%0D%0A%20%20"I%20know%20first-hand%20how%20painful%20discovery%20can%20be%20in%20the%20app%20marketplace,"%20Matt%20Cavnar,%20VP%20of%20business%20development%20at%20Vook,%20told%20the%20audience.%20Publishers,%20he%20pointed%20out,%20often%20still%20have%20trouble%20getting%20traction%20for%20a%20good%20product%20in%20an%20environment%20where%20app%20creation%20has%20gotten%20easier%20and%20cheaper.%0D%0A%0D%0A%0D%0Ahttps%3A%2F%2Fwww.bookbusinessmag.com%2Farticle%2Fbook-app-discoverability-demystified-it-begins-good-product-understanding-your-target-audience%2F" target="_blank" class="email" data-post-id="2696" type="icon_link"> Email Email
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