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Perhaps the highlight of the conference’s marketing and distribution track came on Tuesday as well, when a panel of seven marketing mavens led a double-session on “Multi-channel Marketing for Book Sales.” Deb Allen (Black Dome Press), Sue Fleming (Simon & Schuster), Nicole Gallo (Rittenhouse Book Distributors), Jeff Gomez (Holtzbrinck), Peter Knapp (Wiley), Suzanne Murphy (Scholastic) and Sol Rosenberg (Dynamic Digital Content) spoke about the multi-pronged approaches to marketing their companies are employing. Among these channels were Web, e-mail and mobile marketing, in addition to partnerships and e-commerce.
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- Companies:
- Allworth Press
- Banta Book Group
- Black Dome Press
- Dynamic Digital Content
- ForeWord Magazine
- Global Interprint
- Green Point Technology Solutions
- HarperCollins
- Holtzbrinck Publishers
- Ingram Book Group
- Integrated Book Technology
- Knopf
- Knopf Publishing
- Lorman Business Center
- Merriam-Webster
- PubEasy
- Quirk Books
- Rittenhouse Book Distributors
- Scholastic Education
- Scholastic Inc.
- TechBooks
- The Kreisky Media Consultancy LLC
- Thomas Technology Solutions
- Univenture
- People:
- Andy Hughes
- Barnes
- Bill Clockel
- Bob Ronk
- Bruce Miller
- Charles Tolbert
- Craig Bauer
- Dan Weiss
- Dave Mead
- David Coho
- Deb Allen
- Eugene Schwartz
- Fleming
- George Clooney
- Hilton
- Jeff Gomez
- John Morse
- Jonah Spegman
- Ken Coburn
- Ken Wollins
- Kevin Timpson
- Marcella Smith
- Margery Mayer
- Megan Giuffrida
- Nicole Gallo
- Peter Kreisky
- Phil Ollila
- Samir Kakar
- Simon Schuster
- Suzanne Murphy
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